General Motors

habitual Motors caller Culture & Mission Chandler J Garr Everglades University general Motors Company Culture & Mission general Motors is a fraternity where the principal activities of the keep company are carried out with ii business divisions: self-propelled, and financing/ Insurance trading operations. The Automotive division designs, settles, and markets cars, trucks, locomotives, industrial transmissions and related parts. The Financing and Insurance Operations function through familiar Motors Acceptance Corporation. (www.gm.com/company) The services provided by GMAC include consumer fomite financing, wide-eyed-service leasing, dealer financing, and car and truck protracted service contracts. GMAC in addition coers commercial vehicle and homeowners insurance, and asset-based contribute for starters. The history of General Motors goes bum to the start of the 20th century. William C. Durant founded GM when James Whiting of the Buick Company approached him, wanting him to promote his machines in 1904. From 1904 to 1910, Durant promoted and enlarged the Buick Company. Eventually, he gained control, purchased other(a) companies and later changed the name to General Motors. (www.gm.com/company) General Motors is now the largest manufacture of vehicles in the world.

The list of car companies altogether owned by GM is Opel, Vauxhall, Holden, Saab, Buick, Chevrolet, GMC, Cadillac, Pontiac, Saturn, Oldsmobile, and Hummer. (www.money.cnn.com/news/companies/research) By owning so many unlike automobile companies, General Motors offers a garland of vehicles made to have the expectations of a broad range of consumers. Genera l Motors also demonstrates a strong brand lo! yalty and consentient advertising as demonstrated by their racing program. In my opinion this is how the company has become so successful over the years. The American automobile market is extremely competitive. With the major European and Japanese automakers much(prenominal) as Mercedes-Benz, BMW, Audi, Honda, Toyota,...If you want to get a full essay, ensnare it on our website: OrderEssay.net

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