Marketing Strategy Analysis of Coca Cola

Task: As a trade consultant, working for Coca-genus Cola, you are required to provide them with a enunciate based on your analysis of the situation highlighted in the given up opus form the Guardian wisespaper and your own research. Your sketch should cover the occupy areas; A marketing analyze of their business One sensitive marketing objective for Coco-Cola. You should demonstrate the actions the company would have to start for the next twelve months to gain this objective INTRODUCTION This report serves as a comprehensive marketing scrutinise of Coca-Cola. This study see to its the inbred and external operating environment, the varied strengths, weaknesses, and former(a) market forces whimsical change at Coca-Cola. To effectively act this analysis some(prenominal) tools and techniques were used to thoroughly go steady the environment. They accept: P.E.S.T and SPICC Analysis, which was used to examine the external environment. 4 PS of Marketing and McKinsey 5 S which examine the internal environment, and; S.W.O.T Analysis Additionally consideration of the market size, complex body part and actual trends were analysed to make informed recommendations. AUDIT OBJECTIVES The objective of this marketing audit is; To freshen the current marketing environment of Coca-Cola and position recommendations to improve Coca-Colas market share and competitive advantage. Utilise the results of the audit to create at least one new marketing objective for Coca-Cola.

P.E.S.T. ANALYSIS Having examined the political, economic, social and technological trends, usef ul instruction was generated for a schema ! formulation, at Coca-Cola. The following represents a abbreviation of the findings: (Refer to appendix 1 for definition of PEST Analysis). Political Manufacturers of cushiony drinks are change magnitudely guarded by legislation change health and safety. It is presently mandatory that ingredients must be clear labelled and an increasing amount of additives are not allowed. Coco- Cola must accommodate to meet changing legislative requirements. there has been... If you want to get a full essay, order it on our website: OrderEssay.net

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