Italian Food

Title: ------------------------------------------------- Commodified Identities: The Myth of Italian Food in the connect States. Authors: Girardelli, Davide Source: Journal of Communication Inquiry; Oct2004, Vol. 28 modality out 4, p307-324, 18p Document Type: Article Subject legal injury: *ETHNIC nourishment industry *INTERPERSONAL relations *LIFESTYLES *FAMILIES *ETHNOLOGY -- Italy geographic Terms: UNITED States ITALY Author-Supplied Keywords: Barthess surmisal of myth Barthess theory of signs commodity-sign consumer assimilation indistinguishability construction Italian sustenance Italian identity Italian restaurants postmodernism semiotics stereotypes visual communication NAICS/ persistence Codes: 311422 oddity Canning Abstract: This study approaches the phenomenon of ethnic food -- in particular, Italian food -- from a semiotic perspective, keeping in discernment the notion of food as communication. The restaurant kitchen range Fazo lis is numerical functiond to exemplify some of the communicative strategies employed to encourage the crosstie of a company and its products with Italy. These communicative strategies serve the last-ditch culture of commodifying the Italian ethnic identity and promoting its symbolic consumption.

by dint of a semiotic analysis, the article identifies a core theme of septette themes that constitute the basic structure of the myth of Italian food in the United States. The analysis highlights an unobtrusive use of stereotypes, a mass phenomenon of identity construction, and the depletion of a cultural capital. At the uniform time, it is recognized that the myth has some positive aspec ts-namely, the celebration of private rela! tions (romance and family) and the enjoyment of a more communicatory and slow-paced lifestyle. [ABSTRACT FROM AUTHOR]   copyright of Journal of Communication Inquiry is the property of sharp-witted Publications Inc. and its content whitethorn not be copied or emailed to manifold sites or post to a listserv without the copyright holders express scripted permission. However, users...If you want to arrive a full essay, order it on our website: OrderEssay.net

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