Sa Sa

The major problems facing Sa Sa are maintaining expediencyability and a constrained advantage. Sa Sa going public led to the imitators of Sa Sas business model. oppose importation does not provide the margins Sa Sa saw during its initial ontogeny. In piece to maintain profitability and its war-ridden advantages, Sa Sa essential leverage its brand name, continue to provide knowledge sufficient rung along with excellent guest religious helping, and advertise its affinity brands. Advertising moldiness be focused on the Sa Sa customer: the realistic spendthrift. Sa Sa must also extricate itself from the heath service industry to dismount staffing costs and forego the health food for thought initiative, Yuerong Beauty Preserver, in order to avoid brand dilution. Unfortunately, Sa Sa is no longer able to leverage parallel importation as a war-ridden advantage as it did during its initial growth. This initial growth, however, did provide the opportunity f or Sa Sa to establish an excellent brand physique and customer service. Sa Sas brand equity has created the opportunity to treresort hotelss on the 60% margin of business firm brands and the 18% growth in employee turnover of house brands over the close dickens years. Since its customer is the Real Spender, Sa Sa should target the Real Spender with advertize and promotion.

Targeting the Real Spender result increase the appeal of house brands to the point where they pass on become premium products in the sound judgment of the consumer. Advertising house brands and providing excellent customer service will provide Sa Sa the competitive advantage it needs to differentiate it self from the competition. Additionally, ! Sa Sa should resign the health service opportunity and stick to its core competencies. The skid to service resulted in increased staffing costs, which led to lower profit margins over the last year. Sa Sa must limit its joint ventures to providing nevertheless Sa Sa products. Therefore, Phillip Wain work and the 2nd line health spa should be outside from the strategic initiatives....If you want to get a full essay, order it on our website: OrderEssay.net

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