Marcomm

Agency Brief Name and characteristics of the mathematical output The name of product is Eu Yan sing capital recording label Bak Foong pad of paper (BFP). The product mainly known for catamenial discomforts and postnatal nourishment. bullion chase after BFP is also effective in treating menstrual problems, pr eventideting hypertension, modulating the hormonal profile and improving the immune system. It contains herbal molecule which is beneficial to womens health. Background research and information fortunate gauge BFP is consumed on a weekly basis, with 6 packs in each packaging, BFP is purchased about on once every 2 months basis. Usage of BFP argon females, who want to improve their health aft(prenominal) menstrual period, m another(prenominal)s after child birth or even as a gift during festive season. Females consuming the product may non necessary be the purchaser of the product. Purchasers can be parents who get the product for their daughters or p eople who buy as gifts to their friends. Gold tick off BFP retails for $45.30 while for online purchase is $43.04, which may be seen as subvention pricing as the product contains prime quality ingredients. As for complexity of the product, it is easy to employ, on every packs of BFP it is labelled clearly on the usage and Gold chase after BFP comes in third different forms - capsule, pills, sachet to suit different lifestyle of consumers.

Ren Xin Tang, a direct challenger of Eu Yan Sang is adopting the use of endorser to advertise on its collagen Bai Feng Wan. constitutions stir currently uses tying in with other products - YAMI yoghurt and e-coupon (YAMI yogurt giveaway s e-coupons) to promote on its evening prim! ary rose oil. sweet - or on going campaign? The target flying field of this modern communication is to actively build upon Gold Label BFP. The communication targeted at the youths could be done more efficiently as this group of young consumers are aware of Gold Label BFP but may feel indifferent towards it. A new campaign that move out of traditional publicize would be the prime(prenominal) to create...If you want to get a full essay, gear up it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay