AOL Business Strategies

AOL Business Strategies A. Business Strategies 1. Strategic Objectives  Brand Name recognition  Alliances with Suppliers to provide Customers with one-stop shopping  Develop massive customer ingleside  spawn to an thriving internet/email service  fashion non-financial costs to customers to dissuade them from moving to competitors 2. Cost Strategy  stool mater more than growth  Make cost to energise not financially practically  Make it financially chanceful for competitors to contend with AOL 3.

Differentiation Strategy  Provide on-line features with pleonastic offers to AOL subscribers  Attract suppliers by intangible benefit of association with AOLs fuse name  Offer premium services  Provide easy access 4. Innovation Strategy  AOL Direct  New AOL software package  AOL TV B. Successes  Forty percent of online traffic is from AOL  User...If you want to get a full essay, order it on our website: OrderEssay.net

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