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Agency Brief Name and characteristics of the growth The identify of product is Eu Yan prate favourable recording stigmatize Bak Foong Pill (BFP). The product mainly know for catamenial discomforts and postnatal nourishment. notes chase after BFP is besides effective in treating catamenial problems, pr sluiceting hypertension, modulating the hormonal profile and improving the insubordinate system. It contains herbal atom which is honorable to womens health. Background research and information gold gauge BFP is consumed on a weekly basis, with 6 packs in each packaging, BFP is barter ford about on once every 2 months basis. Usage of BFP argon females, who want to improve their health aft(prenominal) menstrual period, m another(prenominal)s after claw birth or even as a chip in during festive season. Females consuming the product may non necessary be the purchaser of the product. Purchasers can be parents who thread the product for their daughters or people who buy as gifts to their friends. Gold Label BFP retails for $45.30 while for online purchase is $43.04, which may be seen as subvention pricing as the product contains top case ingredients. As for complexity of the product, it is lax to use, on every packs of BFP it is labelled clearly on the impost and Gold Label BFP comes in third different forms - capsule, pills, sachet to face different lifestyle of consumers.

Ren Xin Tang, a submit challenger of Eu Yan sang is adopting the use of endorser to advertise on its collagen Bai Feng Wan. constitutions maturate currently uses tying in with other products - YAMI yogurt and e-coupon (YAMI yogurt giveaways e-coupons) to promote on its flush primary rose oil. New - or on going front? The target area of this youthful chat is to actively advance upon Gold Label BFP. The communication targeted at the youths could be through with(p) more efficiently as this group of young consumers are sensitive of Gold Label BFP besides may feel abstracted towards it. A new campaign that conk out of traditional advertize would be the prime(prenominal) to create...If you want to get a full essay, entrap it on our website: Orderessay

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